Bringing my dreams to life
Early in my career, I often felt a disconnect between the leadership potential others saw in me and my own lack of confidence and fear of failure. As a small business owner, I learned to trust my intuition and use lessons from past experiences to seize new opportunities and grow my business.
– Yinette
How I got started on this path
Hi, I’m Yinette Fernandez. My journey to becoming my own CEO wasn’t easy, but it shaped who I am today. My mom immigrated to the US when I was 2, and we lived in poverty in a single-parent household. Growing up fast, I took on many roles to help my mom navigate life in New York. By age 10, I was taking hour-long train rides to school alone, and by 12, I had my first job. I became my middle school Valedictorian, interned at Citigroup at 15, and graduated college early in the top 10% of my class.
Starting my career as an IT Business Analyst/Project Manager, I bought my first home at 21 and managed a large team by 25. Along the way, I built successful products and started my own side hustle in the self-care industry. I realized many small business owners and freelancers struggle with insecurities, fears, and a lack of tools and mindset to bring their businesses to life.
I am a Project Management Professional (PMP), Certified PROSCI Change Management Practitioner, and CISA Auditor.
I see you and support you. We are all shaped by our past experiences, and I’m here to help you overcome self-doubt and become your best self. Leveraging my project management skills, I’ll help you create a plan to address insecurities and grow your business. Whether through one-on-one coaching, group sessions, or just being a listening ear, I’m here for you. Let’s transform your journey together.
Using my project management expertise, I will guide you in creating a tailored plan to overcome your challenges and achieve your business goals. Let’s work together to build your confidence and drive your success.
I can evaluate your business and provide you with a detailed list of actionable recommendations to help you improve and grow. Let’s work together to identify opportunities and create a clear path to success.
If you enjoy learning and growing with others, you can join my group sessions. Let’s work together in a supportive community to achieve your goals.
I can also be here to listen, without any judgment. Sometimes, having someone to talk to is all we need.
Recent small business owner case studies & results
Avoiding Burnout & Reducing Anxiety
Challenge: Struggling with task prioritization and team burnout.
Solution: Implemented a streamlined workflow and provided team coaching.
Client Quote: “Yinette’s strategies transformed our workflow and boosted our team’s morale.”
Project success factor
Result: 18% increase in quarterly revenue and 8% reduction in costs.
Increased Clarity
Challenge: Difficulty in scaling their side hustle while maintaining a full-time job.
Solution: Developed a detailed product roadmap and time management plan.
Client Quote: “With Yinette’s guidance, I was able to balance my job and side hustle effectively.”
Project success factor
Result: Successfully launched their product and increased sales by 25%.
Clear Vision
Challenge: Lack of confidence and clear direction in business strategy.
Solution: Conducted a comprehensive business evaluation and provided actionable recommendations.
Client Quote: “Yinette helped me see the bigger picture and grow my business with confidence.”
Project success factor
Result: Improved business clarity and a 15% growth in client base.
Overcoming Insecurities
Challenge: Overcoming self-doubt and anxiety in business decisions.
Solution: Personalized coaching sessions focusing on mindset and strategic planning.
Client Quote: “Yinette’s support was crucial in overcoming my fears and achieving my business goals.”
Project success factor
Result: Enhanced decision-making skills and a more confident approach to business challenges.